Colgate
Colgate Aligners needed a digital experience that felt as recognizable and trusted as the Colgate brand, while introducing a more energetic and modern personality for its clear aligner offering. I designed a responsive desktop and mobile experience that combines bold color, expressive photography, playful graphic elements, and clear calls to action to make the product feel approachable, engaging, and easy to understand.
Client
Colgate
Project
Colgate Aligners
Responsive Website Design/Assets
Category
Web Design
UX/UI Design
Type of Work
Art Direction
User Interface
Responsive Design
Visual Design
The experience was designed around simplifying the journey from awareness to action. Key benefits, pricing, treatment details, Smile Coach support, testimonials, and guarantees were organized into a clear visual hierarchy so users could quickly understand the offering while moving naturally toward conversion.
Layouts, imagery, typography, and interactions were adapted for smaller screens rather than simply scaled down, creating a responsive experience that remained clear and engaging throughout.
Visually, the design builds on Colgate’s iconic red while expanding the brand through bold photography, organic illustrated forms, playful accents, and generous white space. The result balances the familiarity of an established global brand with a more youthful, direct-to-consumer aesthetic.
Throughout the interface, repeated calls to action and highly scannable content help guide users toward eligibility, pricing, dentist discovery, and booking. The final design creates a cohesive digital system that feels optimistic, accessible, and distinctly Colgate.
